Welcome to this week’s marketing minute tip.
We have spent a great deal of time reviewing Voice Broadcasting and believe it or not, there is still more to share with you.
The applications for Voice Broadcasting are limited only by your imagination. I’ve seen our clients do some amazingly clever things and watched the savings and profits just grow. In fact, that’s exactly what we’re going to be discussing today, a handful of ingenious ways to put voice broadcasting to work for you.
If you’re thinking of adding a new product or service, why not get some feedback from your customers? Make them part of the process. Let them know through a voice broadcast that you value their opinion by putting up a one-page website that shares the benefits of the product. Then give them a toll free number to voice their opinion or create a survey. This is a great way to do market research that not only saves you time and money but also creates excitement and anticipation around your new product release.
Another good way to use Voice Broadcasting is for collecting e-mail addresses from your clients. Think about this situation. You come home after work, and check your phone messages. One of them happens to be from your dentist saying “Hi it’s Dr. Richard from Your Smile Dentistry. I’m sorry I missed you. I just wanted to let you know that as a thank you to all of my loyal patients, I’m having a customer appreciation draw this Friday and I’ll be giving away a romantic weekend get-away for 2 at the Irwin Loge. I wanted to make sure you got your opportunity at winning this great getaway. To enter, simply send us an email to Richard@YourSmileDentistry.com or call our romantic weekend getaway line @ 1-800-romance and leave your name, phone number and email address. Thanks again and good luck in the draw. Bye.” – If you’ve got 500 clients and the weekend getaway costs $500 you’ve just invested a little over $1.00 per client including the voice broadcasting cost and you look like a hero.
You can do exactly the same type of thing if you’ve just revised your website or just gotten one for the first time. Send a Voice Broadcast to your clients to let them know you’re really excited about your new website and to celebrate they can go to it for a special customer appreciation prize. All they have to do is enter their e-mail address in the appropriate spot.
If you have a business that closes down for the summer or has different hours of operation during that period, you should send a voice broadcast to let your clients know. They’ll appreciate you doing this. As a side note, it also puts your name top of mind again. It also wouldn’t hurt to tag on at the end that by the way we are having a pre summer shut-down clear out sale.
Collection departments also use this technology. Even utility and credit card companies use it effectively. If you have a business that has monthly accounts that are overdue, send them a voice broadcast. Why waste your or your employee’s time phoning just to get an answering machine? In a lot of cases, they just forgot and it’s not uncommon to clear up 20 to 50% of your outstanding balances with one call.
If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this please Click Here.
P.S – CLICK HERE if you would like to book a consultation call with us!