Welcome to this week’s Marketing Minute Tip.
We all know that solid Lead Generation is of paramount importance if we are going to attract good qualified prospects. Many small companies choose to start with unpaid online advertising first until they start to get some traction and then move to a paid on-line approach. Want to learn more about a cost effective paid online advertising approach?
I’m sure like SEO you have heard about PPC or Pay Per Click which can be an important part of your online marketing strategy. PPC or Pay Per Click advertising is one of the easiest ways to generate traffic to your website or micro webpages or squeeze pages. Google Adwords is the most popular form for small businesses mostly because of Google’s popularity and because you can control your expenses by setting daily maximums for each ad.
Here’s how it works; you pay only when someone clicks your ad and visits your website. Ads can either be placed on search engine results pages or on sites that are related to your targeted key words. If managed properly, PPC ads can help in attracting prospects to your website that can in turn become good qualified prospects that turn into paying customers.
The amount you pay for each click depends on how much you’re willing to bid for your keywords. The higher your bid the better your chance of getting your keywords to the top of the ads displayed on the page. It’s a “war of words” in a sense. If you place the highest bid on a keyword or keyword phrase, you will get great notice or exposure when someone types that word into their browser for a google search looking for something on a particular topic. Google also has a feature which allows you to specify your position preference. With this option you can specify your lowest and highest position acceptable so that your ad won’t be displayed at all if it’s not going to rank in your lowest acceptable position at the very least.
Here’s how easy it is for you to get started advertising online using PPC:
- create an account with Google Adwords or another PPC organization
- select your potential key words
- write/create your ad
- place your bid per click and set your daily maximum
- decide if you want your ads to appear on search pages only or on other content sites, or both
- your ads are subject to Google’s approval but the approval and launching of your ad happens very quickly
To find out more on this topic and others on attracting traffic please click on the link below.
P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!