Welcome to this week’s marketing minute tip.
To explain the subject line easily, Givers Gain Even in Sales. You see, contrary to popular belief, the solution to closing more sales is not to withhold information but to give itand freely. Here’s what I mean.
More specifically, deliver information in the form of a FREE Special Report or Booklet or white paper. You see, these are simple tools that give useful information to the reader while at the same time uncovering the benefits of your product or service.
If you’re always trying to sell, you are seen as a salesman. If you’re providing useful information that helps people solve their problems, you’re seen as a consultant or educator providing options to potential clients. The more information you give prospects the more trust and confidence you will gain. Once you show value, things such as higher pricing than your competitor or a feature you may not offer are going to be much less of a sticking point. The reason being you’ve shown value for service. Like the old adage says you have to Give to Get”. It’s the law of attraction principle.
With this approach you quickly become the trusted advisor. And because you provided so much more value than the competition, because you’re right there in front of them, you become the only logical choice. Let’s use dental implants as an example. If I was someone looking to have an implant (which is a scary thing to most), I would choose someone who could educate me on the product, process, their experience with this procedure, their staff, their office, the cost, payment plans, etc. This would be someone I would need to trust implicitly before putting my mouth in their hands.
So here is the burning question. How do you send them this information without getting their contact information first? You can’t. This is where your lead capture tools like toll free hotlines, web landing/squeeze pages etc. come into play. Stay tuned as we introduce some of these tools and how they work, in the next several tips.
P.S – To find out how AMS can help your business grow, request your no-charge, no-obligation Consultation call…Book Yours TODAY!